Privacy Policy

1. Who We Are

Ruchitara Foods ("Ruchitara", "we", "our", "us") is a food business based in Hyderabad, Telangana, India. We operate the website www.ruchitara.in and the Ruchitara mobile application to sell fresh batters, spice powders, sweets, and namkeens directly to customers.

For any privacy-related queries, contact us at:
📧 support@ruchitara.in
📞 +91 85008 34534

2. Information We Collect

We only collect what is necessary to process your order and improve your experience:

Information you provide directly:

• •Full name and mobile number (for order and delivery)
• •Delivery address (street, city, pincode)
• •Payment method preference (Cash on Delivery or Online)
• •Order notes / special delivery instructions

Information collected automatically:

• •Browser type and device information
• •Pages visited and time spent on site
• •IP address (anonymised for analytics)
• •Cookie data (see Section 7)

We do not collect sensitive personal data such as Aadhaar number, PAN, bank account details, or biometric data.

3. How We Use Your Information

• •To process and deliver your orders
• •To send order confirmations and delivery updates via WhatsApp/SMS
• •To respond to your support queries
• •To improve our products, website, and services
• •To send promotional offers — only if you opt in
• •To comply with legal obligations under Indian law

4. Sharing Your Information

We share your data only with trusted service providers who help us fulfil your order:

• •Shiprocket — for creating and tracking shipments (name, phone, delivery address)
• •Fast2SMS — for sending OTP verification messages via WhatsApp
• •Zoho Payments — for processing online payments (name, phone; card details are never stored by us)
• •Government authorities — only when required by law or court order

All third-party partners are bound by their own privacy policies and applicable data protection laws.

5. Data Storage & Security

Your order data is stored securely in our systems. We implement the following safeguards:

• •HTTPS encryption on all data transmitted through our website
• •Passwords hashed using SHA-256; OTPs expire within 10 minutes
• •Access to customer data restricted to authorised Ruchitara staff only
• •Regular security audits of our backend systems

While we take all reasonable steps to protect your data, no internet transmission is 100% secure. We will notify you promptly if a data breach occurs that affects your personal information.

6. Data Retention

We retain your data for as long as necessary to provide our services and comply with legal obligations:

• •Order data: retained for 3 years for accounting and legal compliance
• •Customer account data: retained until you request deletion
• •OTP records: automatically deleted after verification or expiry
• •Marketing preferences: retained until you unsubscribe

7. Cookies

Our website uses minimal cookies to improve your experience:

• •Essential cookies: required for login sessions and cart functionality
• •Analytics cookies: help us understand how visitors use the site (anonymised)
• •No third-party advertising cookies are used

You can disable cookies in your browser settings. Note that disabling essential cookies may affect your ability to place orders.

8. Your Rights

Under applicable Indian data protection laws and good practice, you have the right to:

• •Access the personal data we hold about you
• •Request correction of inaccurate data
• •Request deletion of your account and associated data
• •Opt out of marketing communications at any time
• •Withdraw consent for data processing (where applicable)

To exercise any of these rights, email us at support@ruchitara.in with the subject "Data Request". We will respond within 7 business days.

9. Children's Privacy

Our services are not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we will notify you by posting a notice on our website or sending an email/WhatsApp message. Continued use of our services after changes constitutes acceptance of the updated policy.

11. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000, and the rules made thereunder. Any disputes shall be subject to the exclusive jurisdiction of courts in Hyderabad, Telangana.